how did you started with Bonelogic the clothing brand? i would like to try something out with clothes myself, just wanted to hear how you started and like. your work is awesome!
First off I am tell you to prepare to fail. You literally make mistakes non stop. Make sure you absolutely love clothing and fashion because it is a lot of work and if your heart isn’t in it 100% then it will seem like awful work.
Get good at marketing. It is THE most important thing in any company. You can make T-shirts out of golden cloth and no one will buy it if you don’t have good marketing. Don’t use Facebook ads! total waste of money. You can make a Facebook page but do not make the ads.
Make sure you have a really good company name. Make sure your company name in itself isnt a fad. a lot of brands make there brand names out of fads and then when the fad passes No one wants to buy it because the fad is gone.
You are your own target market so always think “if I didn’t make this would I wear this”
Do not rush into it. It is a lot of money to start a brand and if you aren’t 100% confident then do not start anything.
Never give up. I know everyone says this but you really cant. If it was easy to start a brand then everyone would be doing it.
The more unique the better. Make your brand stand out. Like if someone were to see your brand have them think “oh that’s (what ever the brand is)”
Anybody can make a T-shirt, so you have to make yours special in some way. Make your own tags and sow them in the back, it is easier and cheaper then having them printing inside of the shirt. Don’t make a lot of size smalls because barely anyone wears it.
It is fun having a brand but it is a lot of work. But if you love doing it then it doesn’t seem like work.